Location:
Radnor, PA (Airgas HO) - ManagementHow will you CONTRIBUTE and GROW?Sr. Email Marketing SpecialistESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Email testing strategy - Establishing the cadence, test types and analysis of outcomes. This individual will work with several internal individuals and teams to execute the test strategies: the Email Marketing Manager to identify appropriate campaigns for the tests to take place, the internal creative team to develop the assets for testing and the Email Marketing Specialist to set up and deploy the campaign from Responsys
At the completion of a campaign, contrast the results of each version in terms of CTR, CTOR, the percentage of clicks on the marketing elements and other metrics.
Audience segmentation & audience growth strategies - Determining and applying the appropriate audience filters in order to deploy emails to the correct audience. This individual will also prioritize the methods by which additional subscribers are added to the audience which includes reengagement and onboarding strategies.
The Senior Email Marketing Specialist will also have ownership over the contact preference center, including a near term update as well as long term maintenance.
This individual will gain a deep understanding of the contact attributes, how they are stored and how they are used to determine email campaign audiences.
Reporting and Analysis - Responsible for maintaining existing campaign reporting databases, identifying trends that may inform testing concepts and providing insightful analysis.
Other responsibilities will include:
About Airgas
Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products.
Through the passion and diversity of its 18,000 associates, Airgas fosters a culture of safety, customer success, sustainability and innovation. Airgas associates are empowered to share ideas, take initiative and make decisions.
Airgas is a subsidiary of Air Liquide, a world leader in gases, technologies and services for Industry and Health. Air Liquide is present in 78 countries with approximately 64,500 associates globally.
Join us for a stimulating experience: you'll find a world of learning and development opportunities where inventiveness is at the heart of what we do, in an open, collaborative and respectful environment.
Your differences enhance our performance
At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.
We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.
PHYSICAL DEMANDS: the physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Able to talk, hear, and walk sit: use hands to finger, handle or feel objects, tools, or controls; reach with hands and arms; stoop, kneel or crouch.
Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception and ability to focus objects required.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status, or disability
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Your differences enhance our performance
At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.
We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.
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Equal Employment Opportunity Information
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
Please click here to view the EEO Know Your Rights poster and here to view the Pay Transparency Nondiscrimination poster. Airgas, an Air Liquide Company invites any applicant and/or employee to review the Company's written Affirmative Action Plan or Policy Statement. This plan or policy statement is available for inspection upon request.
Airgas, an Air Liquide Company and its group of companies does not discriminate against qualified applicants with disabilities and is committed to providing reasonable accommodations to the known disabilities of such individuals so as to ensure equal access to benefits and privileges of employment. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact us by email at .
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